In a creative way Ferrarelle is branding its products and company at the same time. They are using the same color and typography in the name of the business as well as the shoes and laces. It's effective and simple. Although the ad is in other language the basic idea in understandable, running shoes, the typography that they choose give a sophisticated touch to the ad.
Heh, I never would have thought of using a shoe lace to illustrate text. This is a great example of what good typography would be.
ReplyDeleteThis is an awesome post! Good example of type through an ad.
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