Tuesday, February 15, 2011

Bad Use of Typo in an Ad.



         The idea of duality played in this ad is interesting. They are comparing what the product can do with the slogan, but I think they could use  better characters to describe the fun part of the messange. Is hard to undestand, not all the letters are clear. Maybe if they complete a words with the same font insted to mix them, people will have a better or faster undestanting of the slogan.       

2 comments:

  1. You're exactly right. It looks interesting, but it isn't interesting 'enough' for me to spend ten minutes just to figure out what each character is.

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  2. Excellent blog, Thanks for the delicious cookies I am appreciative!
    Can't wait to see your roughs on your blog and sorry to miss you on Thursday HOpe you are OK

    angela

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