Threat!

Definition:  

• menace: something that is a source of danger; "earthquakes are a constant threat in Japan"
• a warning that something unpleasant is imminent; "they were under threat of arrest"
• declaration of an intention or a determination to inflict harm on another; "his threat to kill me was quite explicit"
• terror: a person who inspires fear or dread; "he was the terror of the neighborhood"

More ABC..

This time I went to the art walk to downtown L.A and the letters just came to me.

Around L.A streets I spy a r, M, F, Z and m.

and the game keep going with a V, A, b, w, y, i, s and p.

TED

Paola Antonelli, design curator at New York’s Museum of Modern Art, have a really interesting way to see the surrender and everything that involves a everyday live and how she sees designers work to make life easy, as art, because they innovated with the design of the product to make it fun,a  novelty and  simplify life consuming their products.

E, easy with the E

Now I See My ABC...

Bad Use of Typo in an Ad.

         The idea of duality played in this ad is interesting. They are comparing what the product can do with the slogan, but I think they could use  better characters to describe the fun part of the messange. Is hard to undestand, not all the letters are clear. Maybe if they complete a words with the same font insted to mix them, people will have a better or faster undestanting of the slogan.       

Good Use of Typo in an Ad.

     In a creative way Ferrarelle is branding its products and company at the same time. They are using the same color and typography in the name of the business  as well as the shoes and laces. It's effective and simple. Although the ad is in other language the basic idea in understandable, running shoes, the typography that they choose give a sophisticated  touch to the ad.