Bad Use of Typo in an Ad.

         The idea of duality played in this ad is interesting. They are comparing what the product can do with the slogan, but I think they could use  better characters to describe the fun part of the messange. Is hard to undestand, not all the letters are clear. Maybe if they complete a words with the same font insted to mix them, people will have a better or faster undestanting of the slogan.       

Good Use of Typo in an Ad.

     In a creative way Ferrarelle is branding its products and company at the same time. They are using the same color and typography in the name of the business  as well as the shoes and laces. It's effective and simple. Although the ad is in other language the basic idea in understandable, running shoes, the typography that they choose give a sophisticated  touch to the ad.

What's Typography?

Typography (from the Greek words τύπος(typos) = form and γραφή(graphy) = writing) is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).